HABHAB BRAND IDENTITY

HABHAB BRAND IDENTITY 20225 HABHAB is a creative food platform with a bold Saudi twist living on Instagram and YouTube, where flavor meets fun, and love meets design. We craft playful content using real ingredients, unexpected steps, and stories told the HABHAB way: local, loud, and full of energy. At the core is a wordplay on "ḥob" (love) and "ḥabba" (bite) reimagined into six unique styles. That idea shaped our entire visual world: custom typography, expressive design, and a tone that’s modern, edgy, and full of character. From sketches to sauces, visuals to voice — HABHAB is a journey of how we see food, love it, and share it… bite by bite. This concept was developed as part of my role at Ants and Elephant Agency.

HABHAB BRAND IDENTITY 2025

HABHAB is a creative food platform with a bold Saudi twist living on Instagram and YouTube, where flavor meets fun, and love meets design. We craft playful content using real ingredients, unexpected steps, and stories told the HABHAB way: local, loud, and full of energy.

At the core is a wordplay on "ḥob" (love) and "ḥabba" (bite) reimagined into six unique styles. That idea shaped our entire visual world: custom typography, expressive design, and a tone that’s modern, edgy, and full of character. From sketches to sauces, visuals to voice — HABHAB is a journey of how we see food, love it, and share it… bite by bite.

This concept was developed as part of my role

at Ants and Elephant Agency.

في حب الأكل نروي حكاية

Illustrated as a vector by Salwa Edris.

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